Co-op Also Scores Well Above Publicly Reported ACSI®
Energy Utility Industry Average for Customer Satisfaction.

Exceptional service continues to set United apart, reflected in strong fourth-quarter satisfaction scores for both its internet and electric services. Members rated United’s internet service 92 out of 100 and electric service 86 out of 100—results leadership attributes to a sustained focus on reliability, responsiveness and member care.

“These scores tell a story about relationships,” said Cameron Smallwood, United CEO. “When members take the time to respond, what they’re really evaluating is whether the co-op is dependable, responsive and genuinely committed to their needs. That’s something our team takes personally.”

Smallwood credited employees for embracing a service-first mindset, particularly as economic pressures continue to impact the energy industry statewide. 

“We don’t control market prices, but we do control how members are treated every time they interact with the co-op,” he said. “That responsibility matters, especially during challenging times. Providing value goes beyond delivering power or connectivity—it’s about earning confidence.”

That same approach has guided United’s internet services team as demand for high-speed, dependable connectivity continues to grow.

“Our goal is to make the technology feel effortless for members,” said Chris Macintyre, vice president of internet services. “When service is working the way it should, members can focus on their jobs, their families and their daily lives. That level of reliability only happens when teams are intentional about service at every step.”

Member comments collected as part of the satisfaction survey consistently highlighted positive interactions with United employees and contractors, according to Jeff Pannell, vice president of business and community development.

“The feedback was incredibly telling,” Pannell said. “Members repeatedly mentioned courtesy, follow-through and professionalism. Those moments define the cooperative experience, and they don’t happen by accident.”

Pannell added that the results reinforce the cooperative’s core mission—exceptional service and value. 

“This co-op exists to serve its members,” he said. “When members recognize that difference and see it reflected in their day-to-day experiences, that’s the value that sets United apart from other providers.”